Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The Acura brand has been available in the US, Canada, and Hong Kong since March 1986 marketing luxury and performance vehicles and near-performance vehicles division.
The brand was introduced to Mexico in 2004 and to China in 2006. However, Honda’s plan to introduce Acura to the Japanese market have been repeatedly delayed due to economic reasons: the planned 2008 launch was delayed for ‘about two years or so’ and then in a December 17, 2008 announcement from Takeo Fukui, CEO of Honda, the original plan was withheld as a result of the 2008 financial crisis around the world and economic recession that resulted.
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